Fridays are for the brews! Fridays Arcade Bar is a place for men to call their “man cave” outside of the home. It’s an awesome spot to hang out and play some arcade games with fun beer selections on tap and discounts every Friday.
I wanted this brand to appeal to both younger and more mature men by keeping it sophisticated and also maintaining a sense of playfulness and fun. The symbols and beer can designs bring life to the brand and the colour palette feels masculine, warm, and inviting. My goal was to marry the two concepts, arcade game and bar, together with a pixelated beer mug logo. The pixel theme is carried throughout to tie it all together.