For this brand identity and logo project, I used a sophisticated typeface with a playful, curvy “g” to add visual interest. The circular shape of the logo symbol supports the idea of a long-lasting glow along with the looping “e” symbol, reminiscent of an infinity sign. I wanted the logo to feel more organic, so I roughened its edges slightly. The colour palette was selected to feel warm, inviting, and earthy, making it appeal to those who prefer natural products with simple ingredients.
The practice brief:
Everglow is the hottest skincare brand on the shelf! From their rejuvenating day cream, to their overnight glow serum, every product should be introduced to your skincare routine. They pride themselves in luxurious skincare products that make you glow and feel brand new. Everglow has gained a lot of attention recently and wants a rebrand and help with attracting their ideal demographic - skincare lovers that have multiple steps to their routine and are looking for new products to add.