For this brand identity and logo project, I used a strong, bold typeface to express confidence and trust and blue as the primary colour to represent education and wisdom. I wanted to imply the karate headband using the negative space of the logo elements. A subtle highlight on the letter “J” creates a dog’s nose.
The practice brief:
Doggie Dojo is leading the pack in canine coaching, training, and fetching excellence, the Doggie Dojo way! Whether you’re a new dog owner or have had your dog for multiple years, Doggie Dojo will always be there to teach your dog something new. The owners need help attracting their ideal demographic - dog owners that need assistance in training their dogs.