For this brand identity and logo project, I knew I wanted to incorporate an iceberg and I liked the idea of an iceberg’s reflection in water. I decided to make that reflection an ice cream cone, with the iceberg becoming the ice cream. I chose the blue and pink colours for a friendly, playful palette that reminded me of bubble gum or cotton candy ice cream. The ice cream cone symbol can also be used on its own for various applications.
The practice brief:
Arctic Scoops is known for their delectable, house-made ice cream. Their tagline is "Scoops of Frozen Bliss" and it's really not far off of how we feel. They have won countless awards for their sweet treats. People of all ages enjoy their product and don't mind spending just a little more for their treats.