4 Reasons You Should Invest in Professional Graphic Design Services
You’ve started a business and you’re eager to get clients in the door, but you quickly realize you need a host of print and digital materials to promote your new venture. You crack open your laptop to craft some nifty designs when you think to yourself, maybe I should outsource this to a graphic designer. Perhaps you’re hesitant to spend money on graphic design services when you could make something yourself or give your nephew Billy five bucks to do the job. You want to know what a graphic designer can do for you and your business. Continue reading to learn four reasons why you should invest in professional graphic design services.
#1: Consistency
A graphic designer can help you establish a consistent look and feel across all of your marketing materials. Consistent branding will show your clients that you are organized, reliable, and an expert in your field. When there’s a disconnect between the pieces you’re putting out into the world, the key message you’re trying to convey may get lost and cause confusion. You want to maintain consistency so that clients recognize your brand and know what they can expect from your business.
A graphic designer can help you develop a strong, polished brand and ensure that everything visual ties into it. They can establish brand guidelines to help inform others how to use the branding elements properly to maintain integrity. The guidelines will typically include rules for use of the logo, colour palette, fonts, imagery, and other key components that make your brand unique.
Consistency is a huge factor in giving your business a competitive edge in the market and establishing a professional reputation. A graphic designer can help you achieve and maintain this consistency.
#2: Time
Let’s face it, you’re busy running a business! You likely don’t have time to worry about creating a new flyer to distribute to your customer base, or designing the perfect logo that best reflects your business, and, in many cases, you may not know how. You could spend hours trying to figure it out on your own. Hiring a professional graphic designer will give you more time back in your day. A graphic designer can help bring your vision to life, while you focus on other important tasks.
#3: Quality
The quality of design work is an important reason to invest in professional graphic design services. Generally, good design goes unnoticed, while bad design draws attention to itself. You want your clients to be well-informed about your business. A graphic designer will aim to present the information in a clear and concise manner that the client can easily digest and that is memorable, depending on the goals of the project. When you invest in graphic design services, you will receive materials that are customized to your business and that effectively communicate your product or services to your target audience.
You’ll also receive final formatted files that are optimized based on their intended use. For example, if you require a logo, you may want to apply it to something as small as a business card or as large as a billboard, therefore you’ll need a scalable vector file. If you’re sending a flyer to a vendor to be printed, it will need to be print-ready, using the appropriate print colour values, with crop and bleed marks. A graphic designer can provide you with high-quality files that work best for your project.
#4: Ideation
Maybe you don’t really have a vision. Perhaps you know your business’s value proposition, your target market, and your mission statement, but you have no clue how that translates into a brand. A professional graphic designer will conduct research to ensure their design concepts reflect the mission and values of your company. They will take a look at the competitive landscape and develop ideas based on their expertise, with the proper rationale to back up their design decisions. A graphic designer may present you with a few different design concepts so that you can choose what you feel is most suitable. They can help you determine what you really need. Designers also stay on top of the latest trends and styles, to help elevate your brand.
Communicate with your customers visually with the help of a professional graphic designer. Put your best foot forward when you step into the market with a strong brand identity that people will recognize and trust. Be consistent, save yourself some time, confidently distribute high-quality graphics, and tap into a designer’s well of ideas!
Click here to book your next design project with Cereal Graphics.